Geekdom and 80/20 Announce Key Promotions

David Garcia, Jr. named CEO of Geekdom, Alexandra Frey as Executive Director of The 80/20 Foundation

SAN ANTONIO (September 5, 2017) Geekdom and 80/20 Foundation, together, have announced the promotions of two key role players serving the organizations. David Garcia, Jr., previously serving as the COO will now hold the position of Chief Executive Officer of Geekdom. Alexandra Frey, formerly the operations manager of The 80/20 Foundation, will serve as Executive Director of the non-profit. Lorenzo Gomez, who has been the acting CEO of Geekdom and Executive Director of 80/20 for the past four years, is being named to the position of Chairman of both organizations.

As Chairman, Gomez will be working on new long-term initiatives that will soon be announced for Geekdom and The 80/20 Foundation.

Garcia will support the team in its execution of the Geekdom mission and will drive opportunities for future strategic partnerships. Frey will lead the helm in 80/20’s mission to invest grants and find partners to turn San Antonio into the next hub for entrepreneurship, promoting technology education for the high-skill jobs of our knowledge economy, and providing more urban options.

“With more than 1,700 members, David is already hard at work developing new programs, workshops, and opportunities in the co-working community. Geekdom is growing and now requires a leader that can scale the business well over 2,000 members – and David is the perfect person to take the torch,” said Gomez. “In the past year, Alex has fundamentally changed how the foundation operates and has taken all of our strategic grants to the next level. I can’t wait to see what she will accomplish at the helm of the organization.”

Garcia was born and raised in San Antonio and is a graduate of the University of Texas at San Antonio, where he earned both his Bachelor of Business Management and his teaching certification in biology. In addition to working with Apple, where he was responsible for recruitment, hiring, talent development, and career paths for team members, Garcia has also held leadership positions with Sears and Gateway. At Gateway, he implemented the rollout for the store within a store concept in partnership with OfficeMax.

Frey spent five years working in hospitality management in her hometown of Appleton, Wisconsin, before making her way to San Antonio in 2011. She spent the next four years working with the Austin-based Bunkhouse Group at their San Antonio property – The Hotel Havana. She is also a graduate of UTSA. She has managed operations since Fall 2016 at 80/20 Foundation.

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About Geekdom 
Founded in 2011 by Rackspace Hosting’s Graham Weston and CoffeeCup Software’s Founder Nicholas Longo, Geekdom strives to provide an inspiring environment for bright minds to explore ideas in entrepreneurship, technology, leadership, and creativity, develop talents, and connect to a community of like-minded people. For more information on Geekdom, visit ###

About 80/20 Foundation
The 80/20 Foundation was established by Graham Weston, Co-founder and Chairman of Rackspace Hosting. Based on the Pareto Principle, the foundation invests in the 20% of the non-profits driving 80% of the social impact turning San Antonio into the next hub for entrepreneurship, promoting technology education for the high-skill jobs of our knowledge economy, and providing more urban options. For more information, visit

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